Bonney Lake Food Bank is now GoodRoots Northwest

The nonprofit aims to rethink what it means to serve those experiencing food insecurity.

December 19, 2023 9:45 am
GoodRoots Northwest’s Executive Director Stacey Crnich wants to do away with the phrase “food bank”, and The Market’s grocery-style system is one way her nonprofit aims to do so. Photo by Ray Miller-Still
GoodRoots Northwest’s Executive Director Stacey Crnich wants to do away with the phrase “food bank”, and The Market’s grocery-style system is one way her nonprofit aims to do so. Photo by Ray Miller-Still

Editor’s note: The following is a press release from the Bonney Lake Food Bank/GoodRoots Northwest.

In a significant milestone for the Bonney Lake Food Bank, a beloved nonprofit organization with deep roots in the community, today marks the official unveiling of its new identity: GoodRoots Northwest. This rebranding initiative is a strategic response to the organization’s evolution and expansion, reflecting its commitment to building strong, resilient, and self-sufficient communities.

Established in 2009 with a mission to alleviate hunger and food insecurity, the Bonney Lake Food Bank has played a vital role as a cornerstone in the community. Over time, the organization’s impact grew beyond its original vision, leading to a comprehensive transformation and the decision to adopt a new name that better represents its regional reach and comprehensive approach to community support.

The organization evolved beyond its initial scope under the leadership of dedicated staff and volunteers. With a culture of dignity first, a focus on fresh and nutritional offerings, and exceptional customer service, the Bonney Lake Food Bank expanded its services and programs. Implementing 24/7 locker service, a commitment to childhood development through providing healthy foods to youth, and collaborations with local farmers, food producers, and other nonprofits are just a few examples of the organization’s innovative approach to tackling food insecurity.

The decision to rebrand was made to recognize the need for a name that better encapsulates the organization’s growth and impact. After a year of thoughtful consideration and collaboration with the marketing firm Hemisphere Design and Marketing, we are proud to introduce GoodRoots Northwest as the new name for the organization.

“GoodRoots” was carefully selected to symbolize the organization’s dedication to building strong, resilient, and self-sufficient communities. Like a healthy tree with deep and strong roots that provide stability, nourishment, and support to everyone, GoodRoots embodies the belief that a thriving community is built on the foundation of its roots.

The organization will undergo a strategic rebranding process in the upcoming months, updating its website, social media profiles, and marketing materials. The unveiling of a vibrant new logo and brand visuals is a testament to the fresh energy and purpose behind the name change.

“While the name may have changed, the mission of GoodRoots remains unwavering: to ensure food security and empower communities to thrive,” said Stacey Crnich, CEO of GoodRoots Northwest. “Our commitment to sustainable solutions and addressing the root causes of hunger is more evident than ever. The transition to GoodRoots is not just a name change; it reflects our continued dedication to making a meaningful impact in the lives of those we serve.”

Photo by Ray Miller-Still GoodRoots Northwest has recently opened, or will be opening, food storage lockers in Bonney Lake, Wilkeson, Carbonado, and South Prairie, so locals can pick up food orders in their communities instead of driving into Bonney Lake. Pictured is Rep. Kim Schrier trying out one of the lockers last summer.

Photo by Ray Miller-Still GoodRoots Northwest has recently opened, or will be opening, food storage lockers in Bonney Lake, Wilkeson, Carbonado, and South Prairie, so locals can pick up food orders in their communities instead of driving into Bonney Lake. Pictured is Rep. Kim Schrier trying out one of the lockers last summer.