Sound Publishing offering matching advertisement grants

Your local paper is offering $200,000 in matching grants so local businesses can stretch their advertising budgets.

By Sound Publishing • June 5, 2020 11:00 am
Sound Publishing is offering to match advertising dollars, which will help local businesses stretch their budgets. Photo courtesy Elaine Smith/public domain
Sound Publishing is offering to match advertising dollars, which will help local businesses stretch their budgets. Photo courtesy Elaine Smith/public domain

Sound Publishing is launching a new program to help local companies spread the news that they’re open for business.

Sound, which owns the Courier-Herald and other print and online publications, will offer matching advertising grants to businesses affected by the COVID-19 pandemic.

Up to $200,000 in grants will be distributed in June, July and August through the media company’s “Local Business Marketing Grant Program,” said Josh O’Connor, president of Sound Publishing.

“That’s a big number for us. We’re a small business, too,” O’Connor said.

“Local businesses are an important part of our community,” he said. “Whether it is the jobs they create, or the services they bring, they are the heartbeat of our neighborhoods.”

Monthly grants will range from $500 to $20,000 and consist of matching advertising credits. The credits can be used for Sound print and digital publications.

“Most of the advertising products we offer are eligible for the matching grants,” O’Connor said.

For example, a company that’s interested in spending $1,000 for advertising would be eligible for a $1,000 credit, he said.

“Our local marketing grant program is another way Sound Media looks to strengthen our communities, one business at a time,” O’Connor said.

The program’s online application shouldn’t “take more than five minutes to complete,” O’Connor said.

Here’s how the marketing grant program works:

Businesses that serve the greater King County area fill out a grant application and request a grant amount.

Sound Publishing will review the application and respond with a decision in two business days, said Rudi Alcott, vice president of advertising for Sound Publishing.

“We’ll work with these clients to develop a campaign that will get the word out about their business and their plans as they return to the new normal,” Alcott said.

There are no restrictions on the type or size of businesses that can apply.

Applications are available now at soundpublishing.com/grantapplication/

Businesses will have until the end of June to apply for the matching advertising grants.